In order to encourage Americans to prepare themselves, their families, and their communities, the Federal Emergency Management Agency (FEMA), in partnership with The Advertising Council, has sponsored public service advertisements (PSAs) that educate and empower Americans to prepare for and respond to all kinds of emergencies.
The Ready Campaign has created suites of advertisements directed towards individuals and families, owners and managers of small and medium-sized business, and Spanish speakers. Because the Ready ads are PSAs, they run entirely in donated media space. Business PSAs include radio, print, outdoor, and Web advertisements. Listo PSAs include television, radio, print, outdoor, and web advertisements.
To view and download all of the Ready Campaign's PSAs visit the Ad Council Web site www.psacentral.org.